UX Strategy Musings from Will Tschumy, Microsoft User Experience Advisor

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Entries from July 2007

Why I’m excited about the next version of Windows, code name "7"

July 24th, 2007 Comments Off

As one might guess, Microsoft’s development process never really stops.  Similarly, now that we’ve shipped Windows Vista, work now begins on the next version of Windows. There was a great article on APCMag’s site on what’s known about the new effort.  There are  three things that make me excited:  The project is being led by SVP [...]

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Now this is just funny: The great internet crash of 2007

July 24th, 2007 Comments Off

Yet another useful item found on Techcrunch.com…

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See Will Here: TiE Panel discussion on July 26th, 6-9pm Santa Clara, CA

July 23rd, 2007 Comments Off

I’ve been asked to participate in a panel on “Designing for the mass market and the Long Tail” Check out the details here TiE Consumer Technologies SIG is pleased to announce its next event, focused on “Designing for Mass Markets and the long tail”. Why do some consumer products click and some don’t? How big [...]

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Express Yourself: And the winner is…

July 3rd, 2007 Comments Off

After much deliberation, the judges decided that AKQA won the competition with their “Mosaic” solution. The judges felt that Mosaic came closest to being a complete solution.  While the judges felt that none of the teams completely solved the design problem, the felt that AKQA’s solution balanced the constraints best.  Congratulations to AKQA!

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Express Yourself: Vertigo’s Solution – "Bluejay"

July 2nd, 2007 Comments Off

 Vertigo’s solution was entirely different from any of the other contestants.  Rather than focusing on the exchange of media between friends, Vertigo focused on the ongoing conversation between friends. “It’s like Tivo for the conversation” said Susan – the developer from the team.  Bluejay allows a group of friends send messages to a common, location [...]

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Express Yourself: IndustryNext’s Solution – "Skitty"

July 2nd, 2007 Comments Off

IndustryNext fielded an extremely strong solution.  They focused on using different layers of collaborative filtering on content, and more innovatively, friends. Like AKQA’s solution, IndustryNext chose to create an environment where content from other internet services can be shared. Each parent and child can rate both different categories of content, as well as friends.  Because [...]

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Express Yourself: Ascentium’s Solution – "Teen Space"

July 2nd, 2007 Comments Off

Ascentium really did a great job.  Of any of the teams, they went the broadest in terms of their solutions.  Not only did they come up with an extremely complete idea, they also got among the farthest in terms of implementing their solution. In additional to being able to pass messages, share photos, and movies, [...]

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Express Yourself: AKQA’s Solution – "Mosaic"

July 2nd, 2007 3 Comments

AKQA really committed to the project – their designer, Cameron, pulled an all-nighter Thursday night just to complete their idea. Mosaic is a meta social environment – the team made a specific decision not to create a “walled garden” for the teens.  While this makes it a little harder to control the content, it also [...]

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Express Yourself: Avenue A | Razorfish’s Solution – "Top Shelf"

July 2nd, 2007 Comments Off

Of any of the teams, I think Avenue A | Razorfish had the hardest time. Their idea was that Top Shelf would provide collaboratively filtered product environment.  Each member would submit a product, media, etc, only to have it filtered by the rest of the community members, not to mention their parents. In practice, however, [...]

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Express Yourself: The problem, personas, rules & criteria

July 2nd, 2007 1 Comment

Now that the Express Yourself event has come and gone (and it was great to see those of you who made it, I wanted to present to you, the faithful readers of UX-Strategy an in-depth view of the event. We had a great event, with more than 166 people attending – it was a great [...]

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