Vertigo’s solution was entirely different from any of the other contestants. Rather than focusing on the exchange of media between friends, Vertigo focused on the ongoing conversation between friends. “It’s like Tivo for the conversation” said Susan – the developer from the team. Bluejay allows a group of friends send messages to a common, location [...]
Express Yourself: Vertigo’s Solution – "Bluejay"
July 2nd, 2007 Comments Off
Express Yourself: IndustryNext’s Solution – "Skitty"
July 2nd, 2007 Comments Off
IndustryNext fielded an extremely strong solution. They focused on using different layers of collaborative filtering on content, and more innovatively, friends. Like AKQA’s solution, IndustryNext chose to create an environment where content from other internet services can be shared. Each parent and child can rate both different categories of content, as well as friends. Because [...]
Express Yourself: Ascentium’s Solution – "Teen Space"
July 2nd, 2007 Comments Off
Ascentium really did a great job. Of any of the teams, they went the broadest in terms of their solutions. Not only did they come up with an extremely complete idea, they also got among the farthest in terms of implementing their solution. In additional to being able to pass messages, share photos, and movies, [...]
Express Yourself: AKQA’s Solution – "Mosaic"
July 2nd, 2007 3 Comments
AKQA really committed to the project – their designer, Cameron, pulled an all-nighter Thursday night just to complete their idea. Mosaic is a meta social environment – the team made a specific decision not to create a “walled garden” for the teens. While this makes it a little harder to control the content, it also [...]
Express Yourself: Avenue A | Razorfish’s Solution – "Top Shelf"
July 2nd, 2007 Comments Off
Of any of the teams, I think Avenue A | Razorfish had the hardest time. Their idea was that Top Shelf would provide collaboratively filtered product environment. Each member would submit a product, media, etc, only to have it filtered by the rest of the community members, not to mention their parents. In practice, however, [...]
Express Yourself: The problem, personas, rules & criteria
July 2nd, 2007 1 Comment
Now that the Express Yourself event has come and gone (and it was great to see those of you who made it, I wanted to present to you, the faithful readers of UX-Strategy an in-depth view of the event. We had a great event, with more than 166 people attending – it was a great [...]
