UX Strategy Musings from Will Tschumy, Microsoft User Experience Advisor

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Express Yourself: AKQA’s Solution – "Mosaic"

July 2nd, 2007 by Will Tschumy

AKQA really committed to the project – their designer, Cameron, pulled an all-nighter Thursday night just to complete their idea.

Mosaic is a meta social environment – the team made a specific decision not to create a “walled garden” for the teens.  While this makes it a little harder to control the content, it also means that the environment is able to tap into the excitement of other popular web services.

AKQA’s solution was truly visually compelling.  It really showed an innovative way of presenting multiple different types of media.

As the kids add additional services to their profile, their mosaic grows.  Check out the screenshots!

Additional screenshots:

Related Posts:
-  Express Yourself: And the winner is…
-  Express Yourself: Avenue A | Razorfish’s Solution – "Top Shelf"
-  Express Yourself: Vertigo’s Solution – "Bluejay"
-  Express Yourself: The problem, personas, rules & criteria
-  Express Yourself: Ascentium’s Solution – "Teen Space"

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