UX Strategy Musings from Will Tschumy, Microsoft User Experience Evangelist

Of any of the teams, I think Avenue A | Razorfish had the hardest time.

Their idea was that Top Shelf would provide collaboratively filtered product environment.  Each member would submit a product, media, etc, only to have it filtered by the rest of the community members, not to mention their parents.

In practice, however, this solution wasn’t as successful as the others.  At the end of the day, Avenue A | Razorfish simply didn’t have the time to pull off their solution.

Related Posts:
-  Express Yourself: And the winner is…
-  Express Yourself: Vertigo’s Solution - "Bluejay"
-  Express Yourself: The problem, personas, rules & criteria
-  Express Yourself: Ascentium’s Solution - "Teen Space"
-  Express Yourself: IndustryNext’s Solution - "Skitty"

Tags:   EY07 · MicrosoftNo Comments