UX Strategy Musings from Will Tschumy, Microsoft User Experience Advisor

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Come to MIX08 – see the sights, follow the UX track, take in a panel

February 15th, 2008 by Will Tschumy

mixuxLogoI’m really getting excited about MIX this year.  Based off the work that Chris, myself and the other UXEs have done, we’ve been able to secure a dedicated UX track for MIX08.

You’ll see Lou Carbone (Experience Engineering and author of “Clued In”), David Armano (Critical Mass, and author of Logic + Emotion), Dan Roam (author of “The Back of the Napkin” coming from Penguin), Dan Harrelson (Adaptive Path), Kim Lenox (Adaptive Path), and Jensen Harris (UX Program Manager for Office 2007), among others present.

I’ll be moderating a panel at our upcoming MIX08 conference entitled “The Business Value of Design” – if you haven’t already registered for MIX08, what are you waiting for?

The Business Value of Design
When: Thursday, March 6 8:30 AM – 9:45 AM,

Where: Delfino 4101 – Venetian Hotel, Las Vegas, NV

Speaker(s): Dave Blakely, Jason Brush, Jimmy Kim, Will Tschumy (Moderator), David Watson, Luke Wroblewski

Audience(s): Business, Creative

Session Type: Panel

Abstract: Is good design good business? Listen to these customers discuss how good design helped them:
- Reach the market faster with lower development costs
- Increase the revenues and retained earnings of their products or services
- Increase market share

You’ll hear how design has created real competitive advantage for businesses across the spectrum from consumer to business brands. Hear from the design professionals who did the work, and the customers who hired them.

Related Posts:
-  They like me, they *really* like me
-  See Will Here: TiE Panel discussion on July 26th, 6-9pm Santa Clara, CA
-  Boot Camp 1.2
-  See Will interview Lou Carbone
-  Announcing Express Yourself

Tags:   · · · · 2 Comments

2 responses so far ↓

  • 1 dan Feb 16, 2008 at 7:12 am

    Sounds like a great panel, Will — will you being accepting questions from the peanut gallery? I might have a few peanuts. :-)

  • 2 Will Tschumy Feb 20, 2008 at 11:31 am

    Hi Dan. Yes, We’ll accept questions – I hope the panel will be pretty interactive.