UX Strategy Musings from Will Tschumy, Microsoft User Experience Advisor

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Maybe this internet thing *is* going to catch on

February 26th, 2008 by Will Tschumy

image Oh how the times have changed.

In a past life, I was the Lead Information Architect for Walmart.com, focusing on what they call ‘Digital Life’ – aka, Music Downloads, Video Downloads, Digital Photos, etc.

Walmart never did (and as far as I can tell still doesn’t) take digital distribution seriously.  They were content to have a toe in the water, and hold onto their number one spot in selling CDs (Walmart’s numbers are staggering – they print 1 out of every 2 physical photos, and sell something like 1 out of every 2.5 or 3 CDs sold).  I’m guessing that toe may be getting a little cold in light of this.

I wonder how Best Buy is feeling right now?  Though, honestly, the last time I looked for a CD at Best Buy, I never wanted to enter the store again either 😉

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