UX Strategy Musings from Will Tschumy, Microsoft User Experience Advisor

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Linerider Launches today – powered by Silverlight 2 and Windows Live Services

June 30th, 2008 by Will Tschumy

www.linerider.com – Click “Play Now”

clip_image001Today, InXile launched the redesigned LineRider.com, exclusively powered by Silverlight2 and Windows Live Services.

Line Rider is a casual gaming site with between 1.5 & 2M Monthly Unique users.  In addition to the old, Flash based game, they have also just launched console versions of their game for the Xbox 360, Wii and PS3.  In Late May, they began a contest with McDonald’s, supported by a nation-wide television ad buy.  Check out the nationally broadcast commercial here.

WR DPE began working with Line Rider several months ago, converting applicatioclip_image002n environment from LAMP to Windows 2008 / SQL Server 2008.  In late April, I was approached by Line Rider’s Director of Online Businesses to explore a Silverlight port because of usability problems inherent with the Flash version of the game.

Over the course of 2 weeks, we developed a scope of work that included substantially enhancing the social aspects of the game through integrating Windows Live Messenger, Contacts and LiveID.  You can now save your game

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tracks locally or in the cloud, send those track to your friends via Live Messenger, and chat with friends while in the game.  Once we established scope, we engaged Cynergy Systems (Winners of the Phizzpop Design Challenge) to design and build the application.  This was a roughly 6 week engagement.

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Line Rider, powered by Silverlight2 and Windows Live Services launched today!

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