UX Strategy Musings from Will Tschumy, Microsoft User Experience Advisor

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And the winner is…

February 25th, 2009 by Will Tschumy


After all was said and done, Archetype won both the judge’s accolades and the people’s choice at the Phizzpop Design Challenge LA last Friday the 20th.

Archetype’s “Resonate” solution combined a desktop application that allows artist management to merchandize singles, albums etc.  For Artists, it shows them current sales, and upcoming events.  It also allows them schedule upcoming events.  Finally, for fans, an immersive concert experience allows them to share the experience, even if they’re not at the concert.  Maybe most impressive was, despite only having a week to work, the working mobile video upload and transcoding.  Archetype shot cell phone video, uploaded it live, only to have it show up in their solution!

About the Judges

Archetype was judged the best by:

Jim Mainard – Head of Production, Dreamworks

DJ Pooh – Frequent collaborator with Ice Cube.  Writer, Rapper, Director and Producer

Jason Turner – SVP of Web Properties, Rhino Records

Rick Barazza – Sr UX Architect, Cynergy Systems (and member of the Winning Phizzpop Team from last year)

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