One of the things that can be difficult as a Microsoft Evangelist is knowing about really cool stuff and not being able to talk about it. Looking Glass is one of those things. Ad Age had a great write up of it here: http://adage.com/digital/article?article_id=139199
Looking Glass is built on top of SharePoint, taking advantage of it’s advanced workflow, tracking and routing capabilities. In addition, it also uses SQL Server for reporting. On top of all that, the UX is built in Silverlight and extensible – you can develop your own visualization as needed. Check it out!
Updated: Check out the more in-depth article at Microsoft Advertising