UX Strategy Musings from Will Tschumy, Microsoft User Experience Advisor

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Schematic’s 2010 Cannes Lions Touchwall Launches, powered by WPF

June 20th, 2010 by Will Tschumy

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Following its introduction at last year’s Cannes Lions festival, Schematic’s high-definition, multi-user Touchwall has been updated using Microsoft Windows 7 and returns to Cannes in 2010 as a faster, more efficient technology platform.  In addition to reprising its central role as the information hub of the event, the 12 foot long by five-foot high Touchwall will be used to showcase the future of experiential, digital marketing as it debuts two, large-scale branded experiences created in partnership with Nokia and Dell.  The Touchwall will be centrally located on Level 1 of the Palais des Festivals, between the entrances to Debussy Theater and Grand Auditorium.

Personal Note:  I’ve had the pleasure to lead the Microsoft contribution of this project for the last 3 months or so (it doesn’t seem like it’s been that long!) – It’s so great to see one of our partners launch such a fantastic experience like this.  I wish I was in France to see it!  More videos to come at touchwall.cloudapp.net.

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