Following its introduction at last year’s Cannes Lions festival, Schematic’s high-definition, multi-user Touchwall has been updated using Microsoft Windows 7 and returns to Cannes in 2010 as a faster, more efficient technology platform. In addition to reprising its central role as the information hub of the event, the 12 foot long by five-foot high Touchwall will be used to showcase the future of experiential, digital marketing as it debuts two, large-scale branded experiences created in partnership with Nokia and Dell. The Touchwall will be centrally located on Level 1 of the Palais des Festivals, between the entrances to Debussy Theater and Grand Auditorium.
Personal Note: I’ve had the pleasure to lead the Microsoft contribution of this project for the last 3 months or so (it doesn’t seem like it’s been that long!) – It’s so great to see one of our partners launch such a fantastic experience like this. I wish I was in France to see it! More videos to come at touchwall.cloudapp.net.