UX Strategy Musings from Will Tschumy, Microsoft User Experience Advisor

UX Strategy header image 2

The most important design talk you’ll see this year

May 6th, 2011 by Will Tschumy

From MIX11 – August de los Reyes, Design Director of Artefact Group (formerly of Microsoft Surface) outlines his vision for the future of design.

It’s 10 minutes that will change your life.

Related Posts:
-  15 Design Principles
-  My favorite MIX07 sessions
-  For anyone who’s ever worked in an agency…
-  Phizzpop Design Challenge LA – Feb 20th, 2009 at Zune LA
-  Great Post from Cynergy, A RIA-focused UX agency

Tags: 3 Comments

3 responses so far ↓

  • 1 15 Design Principles May 6, 2011 at 3:57 pm

    [...] Over the course of the last year or so, I’ve spent a lot of time building mobile applications.  In addition, I’ve also led the the building of larger-scale touch applications.  What follows are some of the key elements I’ve taken from these projects.  Call it my contribution to 21st Century Design. [...]

  • [...] UX Strategy)   Leave a [...]

  • [...] Natural user interfaces are all about alignment August de los Reyes, design director of Artefact Group (formerly of Microsoft Surface), was one of the speakers at MIX11, a Microsoft organised gathering of developers, designers, UX experts and business professionals “creating the most innovative and profitable consumer sites on the web”. In his excellent talk August wowed the audience with his talk on 21st Century Design and how the future thinking of design is changing. He advocates that natural user interfaces are all about alignment (rather than usability), and argues that we rethink the design process annd focus on motivation, needs, positive emotion, learnability, adaptability, and revolutionary changes. This is in contrast to a [more conventional] user-centric design which puts faith in the users (who often don’t know what, why, and how they like something), and incremental design evolution. Watch video (via UX Strategy) [...]