UX Strategy Musings from Will Tschumy, Microsoft User Experience Evangelist

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Why Design Matters

June 25th, 2008 1 Comment

I gave this presentation at Incubation Week on Monday at our Silicon Valley campus.  I hope you enjoy it!

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See Will interview Lou Carbone

April 2nd, 2008 No Comments

One of the great things about my job is the opportunity to interact with some of the great thinkers in the field of design.  Certainly, Lou Carbone, Founder and Chief Experience Offer of Experience Engineering is one of the people I’ve really valued getting to know and interacting with (his book, Clued In, is also [...]

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Come to MIX08 - see the sights, follow the UX track, take in a panel

February 15th, 2008 2 Comments

I’m really getting excited about MIX this year.  Based off the work that Chris, myself and the other UXEs have done, we’ve been able to secure a dedicated UX track for MIX08.
You’ll see Lou Carbone (Experience Engineering and author of “Clued In”), David Armano (Critical Mass, and author of Logic + Emotion), Dan Roam [...]

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Why I’m excited about the next version of Windows, code name "7"

July 24th, 2007 No Comments

As one might guess, Microsoft’s development process never really stops.  Similarly, now that we’ve shipped Windows Vista, work now begins on the next version of Windows.
There was a great article on APCMag’s site on what’s known about the new effort.  There are  three things that make me excited:

 The project is being led by SVP Steven Sinofsky, [...]

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See Will Here: TiE Panel discussion on July 26th, 6-9pm Santa Clara, CA

July 23rd, 2007 No Comments

I’ve been asked to participate in a panel on “Designing for the mass market and the Long Tail”
Check out the details here
TiE Consumer Technologies SIG is pleased to announce its next event, focused on “Designing for Mass Markets and the long tail”.
Why do some consumer products click and some don’t? How big of a [...]

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The question I keep getting asked…

March 5th, 2007 No Comments

This is from an email exchange I’ve had with a non-UX practitioner.
“HELP - I’ve got to explain what UX is to a group of developers, business people, etc.&  I’m building Line of Business applications”
There are three quotes I’d think about:
“The product is the experience” – Howard D. Schultz, Chairman of Starbucks
“Questions about whether design is [...]

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